What do you get when you combine a version of Chuck Norris Facts, video of what appear to be awesome if often implausible activities (frequently involving beautiful women) and a few words from our hero?
You get the Dos Equis "Most Interesting Man in the World" commercials.
Along from the fact that Jonathan Goldsmith seemingly was placed upon this planet to play The Most Interesting Man in the World, the ads work because they're aspirational. When he drinks beer, he drinks Dos Equis; if you drink it, maybe you'll be like him!
So who exactly does Volkswagen want us to be like ... some idiot who runs over things in his garage to get to 100,000 miles, when he could have done the same thing but with less destruction by backing up farther down the driveway to give himself more room (or as my wife pointed out, driving around the block).
And by all means, Dish Network, sell a product where the characters in your commercial, when they're not leaving the house without pants, don't even pronounce the name of the product correctly.
And then there's Chevy. Oh, Chevy ... I know that if I ever did something I didn't want my wife to know about, the first thing I would do is check my messages so that she could hear each and every one of them.
The way I see it, there are only two possibilities.
One, based on an assumption that women make the buying decisions, dumb guys make them feel superior, so they'll buy the products that make them feel that way.
Or two, companies think there's gold in them thar stupid hills!
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